Os EUA estão esquecendo seus melhores memes

Memetics, the study of meme theory and application, is a kind of grab bag of concepts and disciplines. It's part biology and neuroscience, part evolutionary psychology, part old fashioned propaganda, and part marketing campaign driven by the same thinking that goes into figuring out what makes a banner ad clickable. Though memetics currently exists somewhere between science, science fiction, and social science, some enthusiasts present it as a kind of hidden code that can be used to reprogram not only individual behaviors but entire societies.